Your LinkedIn profile most likely includes a professional headshot, mentions your niche, and states where you work. That’s a good start. However, to be more effective, your profile should explain what makes you different from your competition and why prospective clients should select you for their real estate needs. Review these tips for updating your profile to be more visible and gain more real estate leads.

Spend Time on the Headline

Since your photo and headline are the first things people see, you should include more than a generic job title. Instead, let everyone know who you help and how you can help them—for example, San Antonio buyer’s agent & dream home finder.

Boost Your Credibility

Buzzwords such as specializes and trusted aren’t enough to set you apart. Be sure to include awards, certifications, stats, continuing education, and other examples demonstrating your value.

Stay Current

Set your profile to send a notification on your feed when you make changes to it. That way, your connections will see that you earned a new designation, joined a Texas REALTORS® committee, taught a new class, or changed brokerages—keeping you top of mind. If your connections comment on the notification, their followers will also see it, giving you more exposure.

Ask for Endorsements

A great review of your skills goes a long way toward establishing trust. Ask colleagues and clients for a recommendation and then return the favor.

Customize Your LinkedIn URL

Create a custom LinkedIn URL to make your profile easily searchable. Go to “Public profile & URL” in the top right corner of your profile page and click the pencil icon to personalize your URL to match your branding.

Remember to make it easy for people to contact you outside of LinkedIn by adding your phone number, email address, and website.